Thoughts on Jony Ive’s Promotion to CDO

Apple is elevating Design not just Jony.

Design is one of the most important ways we communicate with our customers, and our reputation for world-class design differentiates Apple from every other company in the world. – Tim Cook to employees

This will likely be a permanent position just like CEO, CFO.

Let’s not underestimate Howarth and Dye. Howarth has been with Apple for 20 years and Dye for 9. One theory I have as to why they waited till now was to see how Dye performed with shipping a completely new product, Watch, because although Dye joined Apple in 2006, it appears that he wasn’t brought in on iPhone/iOS until iOS 7.

Apple's New Design Leadership: Vice president of User Interface Design, Alan Dye; Chief Design Officer,  Jony Ive; and Vice President of Industrial Design, Richard Howarth

Apple’s New Design Leadership: Vice president of User Interface Design, Alan Dye; Chief Design Officer, Jony Ive; and Vice President of Industrial Design, Richard Howarth (Gabriela Hasbun for The Telegraph)

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