So much was announced at WWDC 2015. I don’t want to recap everything. There are plenty of sites that do that. I want to give you some high-level impressions from what I think are the most interesting announcements from today’s Keynote and Platforms State of the Union.
First above all, this truly is a new Apple, Tim Cook’s Apple. Apple is more open and diverse than ever before, and yet they are still moving with laser focus. Today, we saw two female Apple employees speak at the Keynote.
For the first time since 1997, Apple included female employees in one of its keynote presentations, with Senior Vice Presidents Jennifer Bailey and Susan Prescott.
Apple also announced that store loyalty/rewards cards are coming to Pay & Wallet (formerly Passbook). This may seem small, but this requires at least some openness to allowing third party access to one of Apple’s most holiest of holies, its customer’s data and payment information. Neverthless, I am sure Apple is permitting this in a way that respects its walled garden to the max.
Apple then announced native third party watchOS apps. This was not surprising, but the fact that third party developers can create Watch face complications is, or at least that Apple has opened up that API so soon. Apple also announced Search APIs that allow content witching third party apps to be discovered on a system search level, i.e., Spotlight.
Lastly, Apple has Opened Sourced Swift. Developers in the room went nuts. Apple will also be accepting source code contributions.